Why the third sector shouldn’t fear blogging…

SSE is currently working on setting up blogs for the social enterprise ambassadors programme, in collaboration with our various consortium partners. We had an interesting conversation about the degree of moderation / filtering needed, and the risks of commenting. My view was that the more authentic / honest / unvarnished the better (the ambassadors are amazing people, and letting their passion and personality come across is part of what the programme is about), and that commenting wouldn’t be a substantial issue. Which is always easy to say, and never that easy to predict.

So I was happy to read Britt Bravo’s post on the Stanford Social Innovation Review blog, titled "No-one has ever died from a blog comment". It echoes the point above, just in stronger terms:

"Has anyone ever died from a blog comment? Has a nonprofit been brought
down because they were too transparent and authentic online?….If being authentic, truthful and generous while listening, sharing and
collaborating are things nonprofits want to avoid, then, we’ve taken a
wrong turn."

Which is difficult to disagree with. The other issue that gets raised is "but what if we get thousands of comments, and lots of people have to be taken on to deal with them…?", but this rarely happens unless the blog reaches enormous critical mass; by which time the positives from such an audience vastly outweigh any drain on resources. As laid out in our "Should social entrepreneurs and social enterprises blog?" psot a while back, blogging shouldn’t be done because of hype, but because it fits into strategic communication and marketing objectives; understand why you are doing it, and it will be all the more powerful.

Feel free to comment below :0)

Corporate social responsibility and inflection points

At the CAF Companies and Communities awards event yesterday, there was some interesting debate and discussion about CSR, the way it is changing, and how there has been a shift over the last two years in the way that it is viewed by the corporate sector. John Humphrys hosted (and gave out the awards later on: congratulations to all the winners) and was endearing in his contrariness. The most interesting insights for me came from Mark Kramer from FSG in the US, and I particularly enjoyed one graph he showed that looked as follows:
Csr_graph

[click to enlarge]

Profit (or probability of profit) is on the y-axis, and consumer awareness (over time) on the x-axis. The red line represents profit from ‘harm’, and the green line profit from ‘cure’ (see below). The circled area is the inflection point.

Basically, the graph shows how companies reach a point where their ability to make money whilst still ‘harming’ or creating a problem (eg polluting, deforesting) becomes superseded by their ability to make money from ‘curing’ or creating a solution. Recognising the point where this happens (for each product / service / activity) is a key challenge for companies….or at least for those where this way of thinking can be applied. It also got me thinking that you could apply a similar graph from the charity point of view, with social impact on the y-axis: and the inflection point would be where the charity’s ability to change things through campaigning against corporates is superseded by their ability to make change by working with them.

Obviously this isn’t true for all, but it’s an interesting lens to look at this issue through. Particularly if one considers that social enterprise and social entrepreneurship might be viewed as operating at those respective inflection points from their inception.

Gore, greenness and giving

I watched An Inconvenient Truth last night (I know: bit behind the times etc) which was good, if fairly depressing, Sunday night viewing. I found the powerpoint / argument / evidence compelling and got increasingly frustrated with the Gore-centred family interludes. Well worth seeing, as it does (re) inspire you to act and do what you can (particularly the credits, which are brilliantly done).

It was also remarkably relevant, given the conference in Bali currently and the news that Australia (as promised in recent election) has signed up to the Kyoto agreement. Which, at least according to Gore’s film, leaves the US as the only ‘advanced nation’ left who hasn’t. Nuff said. Of course, there will be those wondering why everyone has to fly to a beautiful location in Indonesia for the event (and, btw, it’s remarkable how many shots of Al Gore in an airport there are in the film), but let’s hope the outcomes justify the carbon outlay.

In other Gore-related news, my favourite headline of last week was "How the other half give", which discusses a hugely glamorous event to raise cash from, and engage/involve, celebrities for charitable causes. Those attending included Al Gore, Bob Geldof, Benazir Bhutto, Bianca Jagger and..er… Jon Bon Jovi. Very much like the SSE Xmas party, then, just with less glamour but a slightly larger budget. Apparently, the last event involved spending of £800,000, of which half was on fundraising costs; which doesn’t seem like a great return, but there you go. If, as the organisers put it, it is as much about "educating" those present as it is about philanthropy, then let’s hope those objectives are achieved. The power that celebrities have to raise awareness and model behaviour remains extraordinary in today’s world.

But raising awareness has to translate into action, and that is where some high-profile figures do better than others. What stayed with me most from Gore’s film, alongside all the science, was his quote from Winston Churchill, and it seems to be very much about that urgency to act…not just speak and reflect.

"The era of
procrastination, of half-measures, of soothing, and baffling
expedience of delays is coming to a close. In its place, we
are coming to a period of consequences."

Friday round-up: stocks, status spheres, standards, (my)space

The usual weekly round-up of links and posts of interest to social entrepreneurs….

– The Beacon Fellowship has announced its 2007 winners….

– SEC are starting up a BME social enterprise network, although it remains pretty fluid as to what it will look like / do currently, according to reports from the consultation

– This is an interesting blog post on New Start about "empowerment", and how it invariably stops in the offices of the local authority; same problem we were discussing in reference to this ‘triple devolution’ in a recent post about David Cameron, except I didn’t compare the problem to Chairman Mao….

Social stock exchanges: more than buzzwords?

– Is your business "Eco-Iconic"? Do you operate in a "Status Sphere"? No, well you should get trendwatching….

Social Enterprise Ambassadors update

Social enterprise kitemark being trialled: not the last we’ll hear of this, I’m sure….

– In a week where Beth Kanter and Michele Martin helped me with my blog / sharing posts on Facebook (see the footer of this post), MySpace’s Impact channel for non-profits kicks off with its UK wing, ImpactUK Haven’t had much chance to trial it yet….but let me know your thoughts…

– I got interviewed for an article on the Gateway 2 Investment site this week (London-based thing), which serves as good a reason as any to bring the site as a whole to your attention….

– The Northern Leadership Academy, despite me not being able to work out what it actually does, has an interesting list of the top 20 leadership sites….which has some gems and some things that look like random results from a search….

– I’ve been ploughing through the OTS-funded think pieces recently; and there’s more reading for the journey home now: Beyond the Cheque, a report from Rob John, on venture philanthropy and its potential value to social entrepreneurs

Have a good weekend…..

Measurement and scrutiny of the third sector

As I mentioned in passing in a previous post, there’s been significant debate recently about the need for greater scrutiny and to hold charities / third sector organisations to account. It’s not a new debate, and it’s by no means unique to the UK (this is a hot topic in the US also, as you can see here), but has been kicked off afresh largely by a speech by Martin Brookes, head of research at New Philanthropy Capital, at the RSA, which was reproduced in Society Guardian: Measures of Success. It also then featured on the Guardian blog, and in a comment piece in Third Sector (and bits and bobs in the letters pages of both this week).

Brookes’ argument, in condensed form, is as follows: the performance of charities is not scrutinised and assessed (enough), with the Charity Commission only regulating / assessing whether they are ‘legitimate’ charities; this is because a) we don’t care (we’re assuaging guilt by giving), b) we see ‘charity’ as a big homogenous group, c) they are different / on a pedestal, or d) it’s too hard to do; assessing performance matters, because there are social needs to be addressed and limited money to address them; the status quo can’t stay as is; so we need a new, independent institution (alongside the Commission) to assess and improve the performance of charities…..

Reactions to this have been varied. NCVO’s Chief Exec Stuart Etherington gave a very strong critique (close to condemnation, in fact):

"This is a headline grabbing stunt by Martin Brookes, which is a pity as
he is blowing the hard won reputation of New Philanthropy Capital.
There is already serious regulation of charities and considerable
efforts have been undertaken by the sector to improve their performance
in this area. There is not a shred of evidence to support Mr Brookes’
assertions.

Setting up such a body would be regulation gone mad and would
severely damage civil society in this country and have precisely the
opposite effect of his intentions. I hope that New Philanthropy Capital
will distance itself from such ridiculous proposals and focus on
assisting charities to have the greatest impact for the people they
support and serve."

OK, so I think we know where he stands. More measured (excuse pun) was Adam Sampson from Shelter who, in this comment, effectively said "yes, you have a point, but how it’s done needs careful thought". In a comment under the blog post, Colin Nee of Charities Evaluation Services agrees with the main points (need to improve measurement / performance), but argues that improvement should come from within (skills / training etc) rather than from without (regulation). Others have also tended to agree with the general thrust about performance, assessment and scrutiny, and disagreed more with Brookes’ suggested model. As one letter put it (quoting from memory), "Brookes has a touching faith in the independence of non-departmental public bodies from government", and others too have said that the thought of another quasi-governmental body fills them with dread.

SSE has a keen interest in this area for several reasons:  generally, because we’re part of this sector; organisationally, to provide accountability to funders/investors and to demonstrate the quality and impact of what we do more widely (see outcomes / impact); via the programme, to support  evaluation / measurement amongst SSE students; and, last but not least, because an SSE Fellow set up an organisation, Intelligent Giving, which operates in this space. SSE worked with the New Economics Foundation on its measurement work, and I now use their methodology to introduce evaluation to the social entrepreneurs we work with; this is on the basis that the earlier they can start to think about measurement, and incorporating it into their work, and understand how it works and why its important, so much the better.

[As an aside, it’s interesting to note that Lisa from NEF also had a piece in the same Society Guardian last week, There’s little profit to be made from savings which discusses their work with Camden Council on outcomes-based commissioning as well as the perils of the efficiency agenda. She connects the two by saying that "any longer-term view of efficiency in terms of services for people must
harness the skills and assets of local people, rather than purely
relying on market-based contracting of professionals to "do" services
"to" people"
. Well worth reading and important to boot.]

My opinion on the Brookes-stoked debate? Well, I think performance and assessment is an area of vast importance; not just for charities but also, as we’ve consistently argued, for social entrepreneurs operating across all sectors, in order to demonstrate the quality of what they are doing, prove its impact, and improve their own ways of working. As sector boundaries become more blurred, knowing this information/data and communicating it clearly is all important: for differentiation, for accountability and so on. For those who trade, it is consumers / contractors who will use this information as much as funders/investors.

Whether this requires another public body is more questionable. Funders and (more slowly) individual donors are increasingly demanding evidence / evaluation, and this is only set to continue to grow. Whether consistency can ever be brought to the massive variety of metrics involved, even within sectors, is the big question. NPC’s own techniques (largely brought with them from commercial financial services / Goldman Sachs) have been criticised by some for not being nuanced / cognisant enough of the differences between the third sector and the commercial business sector. And that’s from a position where they currently don’t say whether any charity is "bad", but only recommend those who are "good".

Of all the positions/reactions above, Adam Sampson’s makes most sense to me. There does need to be greater scrutiny, and greater performance assessment. But we should be realistic about the limitations of what such auditing can do; it is rare that any evaluation/assessment gives "the whole story" of what an organisation does / how it operates. Sampson also draws attention to the role of the third sector in innovation, and that recognition of "honourable failure" may be as important as "worthy predictability". This is particularly relevant in our world, where social enterprise is judged a) by its enterprising nature (innovative, entrepreneurial, risk-taking etc) and b) by its sustainable model (earns income, less grant-reliant, endures etc), without any seeming realisation that the two are sometimes in conflict. Such conundrums are what makes this area such a complex one.