One of the things people talk about social entrepreneurs needing is passion. Although it's never entirely clear what is meant by that: something to do with being able to see it through the hard times (can't give it up because you feel so strongly about it), something to do with how you communicate what you do (and why it's needed), something about it coming from personal experience (sometimes), something about loving it….etc.etc
Stanford Social Innovation Review points to a forthcoming research article about understanding 'passion' a bit more in the entrepreneurial context. It differentiates between 'affective' passion (surface passion: facial expressions, gestures, tone of voice), 'cognitive passion' (revealed in your preparation, thoughtfulness, logic etc) and 'behavioral passion' (how have you demonstrated your commitment: investing own money, time; taken personal risk / responsibility etc). Their take on it is that 'affective passion' is not particularly successful at attracting funding and investment or gaining support. Rather it is the 'cognitive' and 'behavioral' passions which are more likely to do so.
Now the cynics may say that this is just a jazzy way of saying: you should really do your preparation and analysis and/or (in the case of the behavioral stuff) we want to see your commitment demonstrated. But I think there's something interesting here for social entrepreneurs, in that passion is not just about rousing, inspiring speeches…or moving people with the intensity of their story. It's also about turning up on time to meetings, preparing thoroughly, consistent commitment, being rigorous in approach to measurement and analysis, and so on. Indeed, for many, these are things they find difficult, so will only do if they are really passionate (in all the above meanings) about the organisation they are establishing and leading.
Benjamin Franklin said that "