Social business supplement

Brief post to note the ‘social business’ supplement in the Society Guardian today (not online, sadly, that I can see…). It’s a kind of follow on to Voice 07 and includes “seven social enterprise pioneers” (aka the magnificent seven, which includes SSE Fellow Paul Hodgkin (of Patient Opinion) and other familiar names like Liam Black (Fifteen), Penny Newman (CafeDirect), Gordon D’Silva (Training for Life), Nigel Lowthrop (Hill Holt Wood)  and Andrew Mawson (Bromley by Bow). Indeed, the only new name to me was that of Sital Punja, who runs Sari UK, a social enterprise “marrying fashion, recycling and international aid”. Interesting stuff…check out the website (though it doesn’t work for me…).

There’s also a report from the conference, a piece about enterprise education, the opportuntities in the food market and care, and an article focusing on the north of England. There’s also a column from Ed Miliband, which is pretty similar to his conference speech; he points out that social enterprise is “pioneering new ways of achieving social change…..and….social enterprise can be another channel for our idealism. It can be a force for dynamism, prosperity – and social justice.” Elsewhere it covers the action plan, the role of government and tax relief. Perhaps the key sentence, which is pulled out as a quote, is “In praising social enterprise, the motivation must not be to palm off responsibility”. Cue cheering from the rafters….

There’s also a top 10 of tips from Unique Social Enterprise CIC…which I’ll try and post up another time.

System social entrepreneurs: the return…

I said I would get round to responding to the Shaftesbury Partnership’s response to my response to their post about system social entrepreneurs (as opposed to community social entrepreneurs). I think this helpfully elucidates what they mean by the differences here:

"A key prerequisite of what we term community entrepreneur is that they are people-orientated, and possess significant local political and social capital – enough for reforms and new ideas to really take route [sic] in their communities. This does not mean they cannot at the same time then build scaleable initiatives, but there is ultimately a localness about the community entrepreneur related to the number of people they can genuinely and personally influence"

while

"System social entrepreneurs, if you like, are somewhat opposite in temperament – their inclination is to really understand the systemic problems to be addressed and then identify the key solutions to them in a top down fashion, but aware that part of the solution must involve the inclusion of community entrepreneurs if the initiative is to succeed and culture change is to be brought about"

They go on to say that system social entrepreneurs are more likely to come from the City, business or government, and give some examples. There’s some interesting thoughts here: I would agree that we need new entrants from all places and walks of life, and would also agree that we need to bring these diverse people together: that’s when the strongest work emerges, in our experience. I would also agree strongly that top-down initiatives have often failed to connect with or give ownership to the grassroots/local frontline. The scaling up of local initiatives is one we have covered several times on this blog; suffice to say that it is a difficult process suitable for some, not all, and I would say the main problems tend to be not enough proof of concept, expansion before consolidation, and not enough risk assessment, rather than access to finance.

They also address the difference between social innovation and system social enterprise; basically saying that the former is ‘solutions-oriented’ and the latter is ‘problems driven’, and that innovation is inevitably more concerned with the new, and the ‘light bulb’ moments, rather than simply transplanting/honing/merging existing ideas, as a system social entrepreneur might.

"This incidentally, also puts a limit on the amount of system social enterprise that can take place, because the starting point is not necessarily the idea or innovation, but the problems within the system and the risks needing to be managed (using ideally social derivative thinking), and finding people who can quickly understand them and identify the community entrepreneurs who can help them shape and disseminate the solutions required"

I think there would be those in the social innovation world who might not agree with all of this (indeed, I think they are trying to move it away from innovation as newness or novelty, and make it more systematic, though it does inevitably have more freedom of thought associated with it). I think this is a helpful dialogue, which adds to our understanding, rather than simply dwelling on definitions (which I’ve railed against enough previously). They end with the nice phrase: "Less ‘let a thousand flowers bloom’ and more ‘co-create the flower we need for the job’ ", which I think helps sum up where they are coming from. It is a more strategic, holistic, planned approach to solving the problems that are there from within (and without) the existing systems. I look forward to perhaps bringing some of the planters of our thousand flowers to get involved in that co-creation process.

Your Ethical Business + SSE

When we were undergoing our re-branding (the final part of which, the website, will be coming soon), we did discuss whether we should change our name. Why? Because people get misled by the word ‘School’, and assume we are an academic institution delivering taught content/programmes. When, as anyone who knows us will tell you, our focus is on action learning and personal support: learning by doing, and gaining confidence and self-esteem, as well as business skills and knowledge, to achieve personal and project development. But some people don’t get past the word ‘School’….

Anyway, as you will have noticed, we never got that far down the line of a name change, given the track record of the organisation, its reputation, and so forth (the agency who suggested the name ‘Spark’ will remain nameless; although if we ever diversify into soap powder, we may revisit). One of my former colleagues, Matthew Thomson (now at the London Community Recycling Network), suggested cunningly that we should change it from School FOR Social Entrepreneurs to School OF Social Entrepreneurs, making ‘school’ the collective noun for social entrepreneurs, like…er…whales. And making clear that we are representative as well as service-driven.

Why am I burbling on about all this? Because I was asked to give feedback about a new book, Your Ethical Business, which is being launched in March. It aims to be "a ‘how to’  handbook covering everything you need to know about starting and succeeding in an ethical enterprise" and it’s pretty good: clear, coherent, and covering all the main areas. But, as you may have already guessed from the above, we are mentioned only as delivering ‘academic programmes’ and bracketed with accredited university courses, rather than listed as a deliver of business support in the (otherwise very good) resources directory. Very frustrating and, given that all our literature/website makes clear that our ethos/aproach is the exact OPPOSITE of an academic programme, I can only assume it is because we are called ‘School’.

Rant over. The book is a good introduction to the field, and worth adding to your reference library, although it does make out that it’s all rather easier than is really the case. I would have put a few more lines in about the need for personal support, support networks, work-life balance and so forth which we have seen emerge as key issues for social entrepreneurs over the years. The only other comment I would give is that, as someone said to me recently, entrepreneurs (of all types) have a drive and spirit that can’t be gained from a book and, if they’re a true entrepreneur, they probably won’t have time to read it anyway…..

Global Cool…but not in school

Steve Bridger heralds the arrival of Global-Cool over on his nfp2.0 blog. I’m not sure how to describe it really. The website is kind of celebrity offsets meets change-the-world-in-simple-ways meets ecotainment. Or something. Here’s the (very well-designed) site for you to make up your own mind. It’s a pretty clear and good addition to what’s out there already, although nothing groundbreaking as far as I can make out. There may be those who want the Scissor Sisters to tell them to turn their lights off, and if it reaches more people in a clear and entertaining way, then all power to them. Of course, there may also be those who question why, from a £20 donation, £3 goes to Global Cool Productions Ltd and £1 on administration. That’s 20% of your donation not going to alternative energy/energy-reducing projects…..(the admin’s fair enough, and the production company will “put on more carbon-neutral shows and make more programmes to create a bigger noise to turn more people into planet-savers”).

[Incidentally, it’s founded by the guy who founded Future Forests as it was then called….]

I’m not going to bang on about whether it’s ethical to offset or not; you can read plenty of stuff about that in every paper under the sun. But it also seems to me to be connected to something else Steve mentions in his article: that the UK government are going to distribute a copy of Al Gore’s Inconvenient Truth documentary to every school in the country. Now, of course it is important that children are educated about the challenge of global warming and climate change; and of course it is important that this is communicated in effective ways. But is this really necessary? Aren’t kids, in fact, the one group of society that DO fully understand, having had it drilled into them consistently at school in geography, science etc….? Several articles recently have detailed how children have started campaigning at home, prompting one parent to write in to a school saying, “Can you please inform Paul that it is allowed to have the light on to read at home?” Does that child really need to watch Al Gore?

The fact is that sending out DVDs is just information provision; but the point has already tipped: you can’t move for environmental debate, recycling schemes, offsetting of flights, healthy organic food, and so on. It’s not information and promotion of the cause that is needed, surely; it is action and, probably, legislation. How about ministers committing to a set (collective) number of flights per year? How many ministers rent a plane everyday around the States? How about taxing companies who won’t match M&S zero carbon initiative? What about the Global Cool people giving £19 of the £20 to carbon reduction, instead of more publicity and programmes? What a better example it might set for them to walk the walk, rather than talk the talk. The point is that it is not easy (we have these debates in this organisation as well), but has to be addressed. David Miliband is strong in the department, communicates and debates well, and has a lot of good ideas (individual carbon quotas etc.) but it would be great to see some of them, challenging as they are, put into action.

SSE Fellows in the media, part 143…

At times, SSE thinks of branching out as a media matching consultancy….why? Because we consistently get asked for referrals to social entrepreneurs to feature in articles and programmes on TV and radio. More seriously, it’s an enjoyable part of the job, as we can help our Fellows get more exposure for their organisation and themselves…, and thus continue to help them as time goes on.

Most recently, Charlotte Benstead appeared as a kind of social entrepreneur/community regeneration expert on BBC Radio Five Live….you can listen to the programme here (for this week: click on Friday; kicks off about half way through), which concerns a council giving money to people in the area with ideas…

Also, Simon Fenton-Jones/StreetShine were on BBC’s Inside Out programme recently (though StreetShine needs little help with getting media exposure…). See the video here:

And, last but by no means least, Ros Spearing, who runs the Ebony Horse Club (a horse-riding club in Brixton for disillusioned/disadvantaged kids, teaching them punctuality, self-esteem, respect etc.) will be appearing on ITV’s Fortune programme on February 13th….they selected Ros from a (very long!) shortlist I gave them of worthy individuals/projects. Although the show has been criticised for being pretty tawdry and cheap (categorised by some as a ‘begging show’), and there’s some validity to that, the outcomes for the projects chosen are pretty impressive. Obviously, I am sworn to secrecy but tune in to find out how Ros does…..