Can blogs boost your (triple) bottom line?

As another social networking site for entrepreneurs came to my attention, I got to thinking again about the effect of new technology on the organisation and its impact. I blogged previously about why social entrepreneurs and social enterprises should blog (or, indeed, shouldn’t) and Hugh at Gaping Void has got me thinking about it again.

His post about Using Blogs to Boost the Bottom Line has some gems in it, and some great recommendations of other blogs to read (several members of the blogerati, including Seth Godin, Guy Kawasaki and Robert Scoble). A couple of points stood out for me:

"10. Blogs are a good way to make something happen indirectly….

11. Passion. Authority. Continuity. Without those three, you have nothing."

Both are absolutely spot on: already, some great connections (international, blog, sector) have been made as a result of this blog and hopefully will continue to do so. The latter says what I was trying to say in my post above, but much more succinctly. You could replace these three words with Energy. Credibility (or Knowledge). Commitment, but it all boils down to the same thing.

Hugh also makes some further points about the relationship between blogging and the bottom line (it’s not direct selling, it involves failure and experimentation, there’s no easy way to ‘sell’ it to your boss, and so on) which are well worth a read. All of which got me thinking about the relationship between blogging and the triple bottom line.

The same financial points apply as per Hugh’s post, but certainly the social mission can be furthered by easily, regularly communicating from inside an organisation, and providing a service and information of use to others. Raising the profile of your organisation, particularly when mission-driven, can have an effect in ways that are difficult to measure but no less real for that: for us, via those indirect connections, via recruitment, via credibility and so forth (welcome you new subscribers!).

As for environmental, well I guess it is greener to blog than send all these musings by post…but then much of it wouldn’t have been written without this technology being in place. And, as John Thackara reminds us over at Doors of Perception, "even virtual worlds have a carbon footprint". Apparently a Second Life avatar uses about as much energy as the average Brazilian (human)…..So if you don’t know what a Second Life avatar is, you’d better send a postcard and an SAE….

Finally, because they’re always worth including, here’s a Gaping Void cartoon of relevance to all you social entrepreneurs out there…. [click to expand]

Thisbusinessmodel876_1

A tale of recovery, and of many colours

There’s an interesting article in Social Enterprise Magazine this month about the Community Action Network (who incidentally have a new logo…with a new website to come?). It’s snappily titled "From pear-shaped to peachy" and details how Adele Blakeborough and her team have successfuly turned CAN around from an ailing membership organisation with a myriad of projects on the go (and which apparently came close to collapse), to a focused and growing social enterprise. CAN now focuses on its Mezzanines (a new London centre is just opening), and its Breakthrough investment fund (we blogged about the launch) here, seeking to both provide co-location facilities for social enterprises, and to allow a few select enterprises to scale up with appropriate finance and support.

Interestingly, with respect to the latter, the article discusses the fact that Permira (who fund the fund) have come under fire from unions et al recently for asset-stripping, blanket redundancies, lack of accountability and so forth. Indeed, a question about private equity was put to Ed Miliband at the launch of the Edge Upstarts (see previous post, and listen to the podcast) by Paul Myners.

The article raises it thus:

"However, Roger Cowe (sector specialist) says he understands why some social entrepreneurs have
also sounded a note of caution. In May last year, for example, the GMB
Union led a picket outside Damon Buffini’s local church in protest at
job losses suffered by the AA motoring organisation after it was taken
over by Permira and fellow venture capitalist CVC. More than 50 MPs
signed a parliamentary motion accusing the private equity firms of
‘greed’ and ‘blatant asset stripping’.

Cowe says: ‘I can
understand that some social entrepreneurs might be nervous. The great
advantage of social enterprise is that it’s grounded and near to the
people it wants to help – and there is a danger with expansion that you
can lose that closeness. Personally, though, I’m sure the organisations
working with Permira and CAN are well aware of this and will keep the
proximity to their customers.’ "

Not a bad point, but the issue about proximity to customers is one pertinent to scaling generally, rather than just when being assisted to do it by private equity money/support. Obviously, the structures of social enterprises would pretty much prevent "asset-stripping" (indeed the CIC has an asset lock…), so perhaps people’s issue is more a kind of ‘should we take money from organisations acting like this’ type of one. Perhaps there is something about the philanthropy supply chain here (in the same way that grant-making trusts are being ‘encouraged’ to invest more ethically), but I would tend to fall on the pragmatic side here: this money and support gives significant opportunity to this handful of select organisations.

It also got me thinking about how, back in 1997, when CAN and SSE were established, they were virtually the only players in this field of support, and the different approaches taken to growth and business development (CAN diversified substantially into many areas and has then refocused, SSE delivers virtually the same product/programme today, if refined, and have replicated gradually through franchise). No judgement there, apart from to say that the wider social enterprise movement in the UK has been the winner.

Indeed, there is another article in this month’s Soc Ent Mag (sadly not online) by Barbara Philips which makes the case for how a rich, diverse and well-populated social entrepreneurship movement is exactly what the third sector needs. Amen to that.

Social enterprise and entrepreneurship news February 07

Apologies for the long and prosaic title to this post: uninspiration has struck.

Anyway, a few points of interest:

– UnLtd have announced their next Level 2 Awards round; expressions of interest by March 12th

– Edge Upstarts (already?) have launched their awards for 2007; launched, I should add, at an event at which our erstwhile chief executive was speaking….see all the details here (there’s even a podcast and some flickr photos); nominations by first week of April…

–  Speaking of UnLtd, Richard Alderson from there has properly launched his CareerShifters website; I haven’t had a chance to look round fully, but looks good…

– Finally, SSE Fellow Ros Spearing makes her appearance on ITV’s Fortune programme this evening at 8pm….

Social business supplement

Brief post to note the ‘social business’ supplement in the Society Guardian today (not online, sadly, that I can see…). It’s a kind of follow on to Voice 07 and includes “seven social enterprise pioneers” (aka the magnificent seven, which includes SSE Fellow Paul Hodgkin (of Patient Opinion) and other familiar names like Liam Black (Fifteen), Penny Newman (CafeDirect), Gordon D’Silva (Training for Life), Nigel Lowthrop (Hill Holt Wood)  and Andrew Mawson (Bromley by Bow). Indeed, the only new name to me was that of Sital Punja, who runs Sari UK, a social enterprise “marrying fashion, recycling and international aid”. Interesting stuff…check out the website (though it doesn’t work for me…).

There’s also a report from the conference, a piece about enterprise education, the opportuntities in the food market and care, and an article focusing on the north of England. There’s also a column from Ed Miliband, which is pretty similar to his conference speech; he points out that social enterprise is “pioneering new ways of achieving social change…..and….social enterprise can be another channel for our idealism. It can be a force for dynamism, prosperity – and social justice.” Elsewhere it covers the action plan, the role of government and tax relief. Perhaps the key sentence, which is pulled out as a quote, is “In praising social enterprise, the motivation must not be to palm off responsibility”. Cue cheering from the rafters….

There’s also a top 10 of tips from Unique Social Enterprise CIC…which I’ll try and post up another time.