Cameron’s social enterprise zones part 2

So the Conservative plans that were trailed on the radio were released today, with an article by David Cameron in the Guardian. Key quotes? "The social enterprise is the great institutional innovation of our times" (which one of the comments underneath refers to as "nonsense on stilts"); "We need a more fine-grained approach to tackle multiple deprivation at the micro-level" (neighbourhood rather than local authority?); "The answer lies in communities themselves, not in well-meaning schemes directed from Whitehall"; and "the smaller, locally based voluntary organisations, which are often the
most effective at combating entrenched deprivation, are losing out to
the large national operations"
. It then goes on to detail the social enterprise zones, tax breaks and planning exemptions I mentioned yesterday.

A few emerging reports on this, of course, with most focusing on the tax breaks element, as with the BBC report Tories consider social tax breaks.  More tomorrow, no doubt…you can read the actual report via Conservatives.com (I particularly enjoyed, after posing the question of whether all the various govt-led initiatives have achieved success in regeneration terms, the following: "It is not, of course, possible to give a definitive answer to this important question. As Chou En-lai once remarked when asked whether the French Revolution had been a success, it is too early to tell.")

From our point of view, SSE seeks to establish its franchise centres in areas in need of regeneration, so the (re)focus on social entrepreneurship as a means of addressing (multiple) deprivation is to be welcomed. As is a focus on what the report calls the "waste of human talent" in such areas: precisely the people we aim to help. Any incentives are also welcome, and the report has some common sense things to say about why some social enterprises have chosen a charitable structure for (largely) tax reasons. As ever, though, all our research shows access to capital and financial incentives will achieve little without tailored, long-term support. A message which we hope both parties have heard and taken on board by now. An SSE in every SEZ, perhaps?

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July round-up of social enterprise / entrepreneurship news

So the SSE blog has been on leave for much of July, returning to website bugs, a broken server and a busted printer (these things only happen when you’re away). Marvellous. But, more interestingly, and all end-of-holiday bitterness aside, there’s plenty to catch up on as well. Having trawled through an inbox the size of Brazil and an aggregator as populated as Beijing, we’re ready to roll:

– SSE gets a mention in this article in the Sunday Times on philanthropy

– The ambassadors programme, of which SSE is a partner, was officially launched with a first wave of celebrity ambassadors including John Bird, Liam Black, Penny Newman and Tim "Apprentice" Campbell. See articles in the Telegraph and Guardian. 20 further regional ambassadors to follow: download the application pack or read more here (official website to come soon).

– While we’re on govt, the Comprehensive Spending Review reported. £515 million for the Third Sector apparently…and largely warm-ish reception to it.

– Gordon Brown, in association with Community Links, also released a book on the same day (Everyday Heroes): see the CL website for more.

– Couple of interesting think-tank publications: the Social Return on Investment Guide from NEF and Unlocking Innovation from Demos

– Re. measurement of social impact, I was also interested to read Patrick Butler’s take this morning on New Philanthropy Capital’s report on child abuse charities; as a critic of the Full Stop awareness-raising campaign myself for some time, personally (in a judgemental, ill-informed "why do NSPCC need to spend millions to keep child abuse on the radar, when it’s rarely out of the papers/public eye" kind of way), it’s interesting to read that "there is zero evidence that this leads to fewer beatings", and the final sentence is a pretty cutting sideswipe: "[NSPCC] will survive the NPC report, but it should regard it as a timely
wake-up call- a reminder that donor money should go to what works.
Everything else is marketing."

–  Intelligent Giving, run by SSE Fellow Dave Pitchford, has also been recognised for encouraging greater openness and transparency in the third sector, most recently by winning a New Media award from the New Statesman. Other winners include the ubiquitous MySociety, David Cameron and several other interesting sites. Check out the nominees for more of interest.

– Over on the Stanford Social Innovation Review blog, there’s an interesting thread on how non-profits should "lose the marketing department", to which one is tempted to reply "if we had one!", but it’s actually quite interesting, arguing that:


I
t’s everyone’s job to create memorable, exciting programs that donors can love and support.


It’s everyone’s job to take part in the conversation that’s forming around the things you impact.


It’s everyone’s job to know, understand, and respect donors

Difficult to argue with that really. It’s a bit like how, particularly in a small organisation, everyone is a fundraiser as well. Which can have huge benefits in terms of everyone pulling together / creating and reading from the same page….

– Mel Young is really admired in SSE as an impressive social entrepreneur, and the Homeless World Cup is an amazing initiative which goes from strength to strength. Read about the 2007 event.

– I enjoyed this post by Rob Greenland on the need for "hunger" as an entrepreneur, and how this relates to economic position (unemployed / giving up a job). Our experience somewhat reflects his points, although it’s also worth noting that hunger/passion/drive can obviously come from a personal motivation / personal experience as well as being driven by financial necessity.

–  Centre for Social Justice gave out its 2007 awards; worth a look

– Loads more, but here’s a few final interesting bits and bobs: non-profit mash-ups; social change websites directory; a wikimindmap of social enterprise; fairtrade and openness as the future.

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Beijing: everyone a (social) entrepreneur?

So the SSE blog is on tour at present in China. Having acclimatised a bit to Beijing (first lesson: ‘lane discipline’ doesn’t translate; second lesson: the green man doesn’t necessarily mean you are safe to walk), I met up with the good people at the Fuping Development Institute (currently in Chinese only: English version coming soon). Big thanks to Jaff and Hu for finding me in a taxi by a bridge looking lost, and for a good chat about what they do at FDI. Looking at their work with migrant workers, grassroots NGOs and environmental leadership (to name but three projects) is enough to induce a healthy batch of humility and not a little wonder. To achieve all this in a country moving so fast, which is raising so many problems and challenges…and to do it retaining a sense of normalcy and humour; inspiring stuff.

Their work, and that of other local organisations they support, embodies the attitude of the social entrepreneur who sees an opportunity for change where others see a problem or obstacle. There’s also an amazing buzz and dynamism about the place, with hutongs full of small stores and cycles packed with fresh fruit and vegetables being pedalled (and peddled) along the way. Harnessing that entrepreneurial spirit and determination, and seizing the opportunities amidst the change could mean social entrepreneurship has a big part to play in the future here.

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Ann Cotton: CAMFED video

There is a great video of Ann Cotton, founder of CAMFED, and SSE Fellow, over at the Social Edge forum. Ann, now also a Skoll Fellow, has achieved a huge amount with CAMFED over 14 years, but remained humble and unassuming throughout. And still as passionate about her social mission as she was to start with, as the video makes clear.

Ann has said of us that "SSE provided a forum to test ideas and draw on other people’s experiences. This enabled me to analyse the key ingredients and factors that had led to success and make conscious choices about when and how to grow."

It’s wonderful to think that this organisation played a small part in helping Ann and her team at CAMFED achieve what they have, changing the lives of hundreds of thousands of African girls and women (check out their ‘impact’ page for more).

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20 questions: advice for social entrepreneurs

Craig Dearden Phillips, CEO of Speaking Up and general all-round wunderkind, is not content with running a leading social enterprise and winning awards…, so is also writing a book to be out later this year. As part of the writing process, Craig has contacted lots of social entrepreneurs / people who work in the field and asked them to answer the following 20 questions. I thought I’d post up my answers (please note that Craig asked for brevity, hence the one-line responses):

1. Why did you take the plunge and set up on your own?
[answering for previous org I used to run]. Exciting, own boss, lots of different areas, challenging.

2. What are the best and worse things about doing what you’ve done?
Best is seeing people thrive and succeed. Worst is seeing organisations doing good work fail for eminently avoidable reasons.

3. What is your one golden nugget of business advice for people during their first year of their new venture?
Focus and communicate. Focus on the next action that moves you along the road to where you want to get to each time. And communicate that journey as honestly and positively to as many (relevant) people as possible.

4. How do you cope with setbacks?
Generally, with humour (defence mechanism!)

5. How do you get funders or investors interested in your organisation?
By bringing them in to see what we do, and building relationships.

6. Is there anything you’d advise new social entrepreneurs NOT to do?
Be late for meetings with funders / stakeholders.

7. How has your role changed as the business has grown?
Widened into more areas + more responsibility

8. What have been the challenges of scaling up your business?
Franchising SSE has been tough, but rewarding. Biggest challenge for scaling up (which we’ve seen in students/Fellows as well) is communicating the ethos and culture, which is much more difficult to codify and write down than simply ‘what you do’.

9. How do you maintain energy during the hard times?

Coffee.

10. How do you go about finding the right people and keeping them motivated?
Spotting them some time before, and (again) building relationships. Keeping them is through an open work environment, and culture of honesty and trust.

11. Who inspires you ?
SSE students.

12. What are the key qualities in a successful social entrepreneur?
Vision, passion, persistence, pragmatism, relationship-building, self-awareness.

13. What do you look for in people who work for your ventures?
See above!

14. What do you think is the most effective way to lead a new organization?

Getting people to buy into a shared vision/ strategy, and inspiring them to do so, as well as putting in the hard graft.

15. What do you think people need to think about most when they are starting up?
Governance – legal structure – funding / investment. (All interlinked). + "Do I really want to do this?"

16. How have you gone about building a reputation?
Primarily, through consistency of message and behaviour.

17. How do you go about planning for the future?
Strategic planning, awareness of staff / recruitment issues, discussions with board etc.

18. How do you balance your social and financial goals?
Through measurement and evaluation, and debate and scrutiny internally on key decisions.

19. How do you know when its time to move on from a venture?
When you are bored of it (and vice versa).

20. What was your biggest mistake?
Ever agreeing to be part of a three-person leadership team!

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