Finding New Customers And Making More Sales

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COVID-19 update

GOOD NEWS: this course and most our future workshops are still running but will now be held online. You will still benefit from expert-led, group learning with plenty of opportunities to interact and ask questions. You can book exactly as before, through the booking form at the bottom of this page.

The School for Social Entrepreneurs is here to support you. Reach out if you have any questions,

Book now

Finding new customers, increasing revenue and growing your charity or social enterprise through sales requires forward planning and an effective sales technique. This one-day workshop will provide you with all the tools, techniques and help you will need to make finding new customers as straightforward as possible.

What you’ll learn from this course

Sales Planning
  • Identifying which markets and customers you want to target
  • Setting out the target customer criteria
  • How to reach this target audience – marketing and sales campaigns
  • Developing an incoming enquiry process
Sales Activity
  • Setting business development goals and sales targets
  • Measuring success
  • Identifying critical sales activities
Pre-sale Customer Understanding
  • Planning what research is required before you make contact with a new client
  • Identifying the stakeholders that are involved in the decision making process
  • How to open up a conversation
Sales Technique
  • Understanding client needs and situation – questioning and establishing sales opportunities
  • Presenting a relevant sales pitch
  • How to close and get commitment from the customer

Who should attend this course?

No prior experience is necessary for this workshop and it is open to all.

“Excellent facilitation with a good mix of exercises…perfect timing for next year’s planning” Belinda Guild, Shelter.

“Well structured and engaging training with lots of effort made to focus on the context of our own particular organisations” Adam Geach, Action Tutoring.

“Before I attended the workshop I thought it would be quite a dry training day – this was not the case and I find it really enjoyable and interactive and could relate all elements to my every day role. Thank you! Zoe Howard, Good Things Foundation

“A good amount of depth and didn’t feel too rushed” Rhiannon Lane, Bright Shadow

“A good pace – lots covered and some nice new techniques to take back” Kevin Croasdale, Living Streets.

“Very valuable to my business…the return on investment will be immense. I’m taking away some gems” Cheryl Walker, Purple Moon Drama

“Trainer was very good – knowledgeable and gave excellent tips and recommendations” Harinder Birring, Shelter

“Very practical, direct and useful course. Great topic for training” Sarah Foxlee, UCL

“Well rounded course, applicable to any and all social entrepreneurs and third sector organisations” Matt Moxon, Good Things Foundation


The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:


For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £159
Organisational turnover £500,000 – £1m £139
Organisation turnover £100,000 – £499,999 £119
Organisational turnover £50,000 – £99,999 £99
Organisational turnover less than £50,000 £79

Book now

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you a booking confirmation right away (check your spam too).

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).  

If you have any questions about the course or the booking process please contact SSE’s Marketing and Engagement Officer, Charlie Wright on 020 7089 9120 or email

Pay by card

We prefer payment by card but if you do not have access to a payment card and would like to pay by invoice please email Charlie, Please only request an invoice if absolutely necessary and if it is for an amount over £100.

Joanna Sadie

Joanna Sadie, course facilitator

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions. In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients. Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.