Finding new customers, increasing revenue and growing your charity or social enterprise through sales requires forward planning and an effective sales technique. This one-day workshop will provide you with all the tools, techniques and help you will need to make finding new customers as straightforward as possible.

What you’ll learn from this course

Sales Planning
  • Identifying which markets and customers you want to target
  • Setting out the target customer criteria
  • How to reach this target audience – marketing and sales campaigns
  • Developing an incoming enquiry process
Sales Activity
  • Setting business development goals and sales targets
  • Measuring success
  • Identifying critical sales activities
Pre-sale Customer Understanding
  • Planning what research is required before you make contact with a new client
  • Identifying the stakeholders that are involved in the decision making process
  • How to open up a conversation
Sales Technique
  • Understanding client needs and situation – questioning and establishing sales opportunities
  • Presenting a relevant sales pitch
  • How to close and get commitment from the customer

Who should attend this course?

No prior experience is necessary for this workshop and it is open to all.

“Excellent facilitation with a good mix of exercises…perfect timing for next year’s planning” Belinda Guild, Shelter.

“Well structured and engaging training with lots of effort made to focus on the context of our own particular organisations” Adam Geach, Action Tutoring.

“Before I attended the workshop I thought it would be quite a dry training day – this was not the case and I find it really enjoyable and interactive and could relate all elements to my every day role. Thank you! Zoe Howard, Good Things Foundation

“A good amount of depth and didn’t feel too rushed” Rhiannon Lane, Bright Shadow

“A good pace – lots covered and some nice new techniques to take back” Kevin Croasdale, Living Streets.

“Very valuable to my business…the return on investment will be immense. I’m taking away some gems” Cheryl Walker, Purple Moon Drama

“Trainer was very good – knowledgeable and gave excellent tips and recommendations” Harinder Birring, Shelter

“Very practical, direct and useful course. Great topic for training” Sarah Foxlee, UCL

“Well rounded course, applicable to any and all social entrepreneurs and third sector organisations” Matt Moxon, Good Things Foundation


The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:


For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £149
Organisational turnover £500,000 – £1m £129
Organisation turnover £100,000 – £499,999 £109
Organisational turnover less than £100,000 £79

How to book

First select one of the dates below. You will be asked for your name, email address and telephone number.  Once you have entered these, select your price category and click ‘proceed to payment’.

You will be given the option to pay immediately online with a credit or debit card (make sure you have one to hand!), or you can select ‘pay by invoice’ and our finance team will be in touch with an invoice.

If you have any questions about the course or the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email

Your data 

We may share the information that you provide when booking this course with external speakers and course facilitators to assist with the planning and delivery of the programme. For more information, please see our data protection policy.

Book your place

For 14 Oct, 2019
Joanna Sadie

Joanna Sadie, course facilitator

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions. In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients. Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.