How to Create an Authentic Mission-Led Brand

Develop a clear and differentiated mission-led brand positioning for your organisation.

Branding workshop photo

A clear and differentiated mission-led brand positioning is critical for organisational success: it drives strong engagement with consumers and customers, helps attracts funding and engages the best employees.

This one-day workshop provides attendees with best practise tools and techniques you need to create a differentiated brand positioning, plus guidance on to practically implement this approach to drive your organisation’s objectives.

The course will be delivered by Holly Whelan, co-founder of Younger Lives. Holly has over 20 years’ experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities.

What you’ll learn from this course

  • Best practise: how successful branding drives business success
  • How to create a brand template
  • Defining your organisation’s role in the world
  • How to write succinct brand proposals
  • How to put your brand strategy into action and drive business objectives

Course dates

  • 16th January 2020
  • 2nd July 2020
  • 5th November 2020
  • 11th March 2021

 

“Such great content +jam-packed full of practical info and insights” Amanda Davies, Light Purpose Living

“Very well structured and insightful. I learned a great deal and will definitely put it into practice” John Clarke

“Excellent course, very useful. Thank you!” Ali Golds, The Juno Project

“A full on day with great insights that made the day come alive. Great facilitation and knowledge. I’m more confident in developing this from my organisation.” Lakhvir Randhawa, Each Counselling

“Great course, packed full of useful information. Taking away a one page plan has been super useful!” Becky Lythgoe, Greenstream

“This is essential learning!” Ash Kotak, UK AIDS Memorial

Location

The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:

Price

For this one day workshop, access to our speakers plus all course materials you pay:

Organisation turnover £1m + £149
Organisation turnover £500,000 – £1m £129
Organisation turnover £100,000 – £499,999 £109
Organisation turnover less than £100,000 £79

How to book your place

You can choose to pay by credit / debit card or you can request to pay by invoice. In both cases, you will be redirected to a booking form that we need you to complete.

If you have any questions about the course or the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email david.mcglashan@sse.org.uk.

Book now:

Pay by credit or debit card

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you booking confirmation right away.

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Pay by invoice

If you’d prefer to pay by invoice, click below and our finance team will be in touch.

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Holly Whelan

Holly Whelan, course facilitator

Holly Whelan has over 20 years' experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities. In 2014, she co-founded her two companies Younger Lives Ltd and Younger Lives CIC which focus on lifestyle change for health and has a wide range of clients across both the public and private sector (including NHS, Health Education England, Unilever, Bupa, Cleveland Clinic and Axa). She is an honorary lecturer at Imperial College London, teaches at the School for Social Entrepreneurs, is a member of the Google Food Lab and the Bupa CMO network.