How to Create an Authentic Mission-Led Brand

Develop a clear and differentiated mission-led brand positioning for your organisation.

Branding workshop photo

A clear and differentiated mission-led brand positioning is critical for organisational success: it drives strong engagement with consumers and customers, helps attracts funding and engages the best employees. This one-day workshop provides attendees with best practise tools and techniques you need to create a differentiated brand positioning, plus guidance on to practically implement this approach to drive your organisation’s objectives. The course will be delivered by Holly Whelan, co-founder of Younger Lives. Holly has over 20 years’ experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities.

What you’ll learn from this course

  • Best practise: how successful branding drives business success
  • How to create a brand template
  • Defining your organisation’s role in the world
  • How to write succinct brand proposals
  • How to put your brand strategy into action and drive business objectives

Location

The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:

Price

For this one day workshop, access to our speakers plus all course materials you pay:

Organisational turnover £1m + £149
Organisational turnover £500,000 – £1m £129
Organisation turnover £100,000 – £499,999 £109
Organisational turnover less than £100,000 £79

How to book

First, select the date you wish to attend below. You will be asked for your name, email address and telephone number.  Once you have entered these, select your price category and click ‘proceed to payment’. You will be given the option to pay immediately online with a credit or debit card (make sure you have one to hand!), or you can select ‘pay by invoice’ and our finance team will be in touch with an invoice. If you have any questions about or issues with the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email david.mcglashan@sse.org.uk.

Book your place

For 8 Sep, 2017
For 23 Feb, 2018
Holly Whelan

Holly Whelan, course facilitator

Holly Whelan has over 20 years experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities. In 2014, she co-founded her two companies Younger Lives Ltd and Younger Lives CIC which focus on lifestyle change for health and has a wide range of clients across both the public and private sector (including NHS, Health Education England, Unilever, Bupa, Cleveland Clinic and Axa). She is an honorary lecturer at Imperial College London, teaches at the School for Social Entrepreneurs, is a member of the Google Food Lab and the Bupa CMO network.