A clear and differentiated mission-led brand positioning is critical for organisational success: it drives strong engagement with consumers and customers, helps attracts funding and engages the best employees. This one-day workshop provides attendees with best practise tools and techniques you need to create a differentiated brand positioning, plus guidance on to practically implement this approach to drive your organisation’s objectives. The course will be delivered by Holly Whelan, co-founder of Younger Lives. Holly has over 20 years’ experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities.
What you’ll learn from this course
- Best practise: how successful branding drives business success
- How to create a brand template
- Defining your organisation’s role in the world
- How to write succinct brand proposals
- How to put your brand strategy into action and drive business objectives
What do participants say?
“Such great content +jam-packed full of practical info and insights” Amanda Davies, Light Purpose Living
“Very well structured and insightful. I learned a great deal and will definitely put it into practice” John Clarke
“Excellent course, very useful. Thank you!” Ali Golds, The Juno Project
“A full on day with great insights that made the day come alive. Great facilitation and knowledge. I’m more confident in developing this from my organisation.” Lakhvir Randhawa, Each Counselling
“Great course, packed full of useful information. Taking away a one page plan has been super useful!” Becky Lythgoe, Greenstream
“This is essential learning!” Ash Kotak, UK AIDS Memorial
The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:
For this one day workshop, access to our speakers plus all course materials you pay:
|Organisational turnover £1m +||£149|
|Organisational turnover £500,000 – £1m||£129|
|Organisation turnover £100,000 – £499,999||£109|
|Organisational turnover less than £100,000||£79|
How to book
First, select the date you wish to attend below. You will be asked for your name, email address and telephone number. Once you have entered these, select your price category and click ‘proceed to payment’. You will be given the option to pay immediately online with a credit or debit card (make sure you have one to hand!), or you can select ‘pay by invoice’ and our finance team will be in touch with an invoice. If you have any questions about or issues with the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email firstname.lastname@example.org.