How to Create an Authentic Mission-Led Brand (online)

Develop a clear and differentiated mission-led brand positioning for your organisation.

Branding workshop photo

COVID-19 update

GOOD NEWS: this course and most our future workshops are still running but will now be held online. You will still benefit from expert-led, group learning with plenty of opportunities to interact and ask questions. You can book exactly as before, through the booking form at the bottom of this page.

The School for Social Entrepreneurs is here to support you. Reach out if you have any questions, charlie.wright@sse.org.uk

Book now

A clear and differentiated mission-led brand positioning is critical for organisational success: it drives strong engagement with consumers and customers, helps attracts funding and engages the best employees.

This one-day workshop provides attendees with best practise tools and techniques you need to create a differentiated brand positioning, plus guidance on to practically implement this approach to drive your organisation’s objectives.

The course will be delivered by Holly Whelan, co-founder of Younger Lives. Holly has over 20 years’ experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities.

What you’ll learn from this course

  • Best practise: how successful branding drives business success
  • How to create a brand template
  • Defining your organisation’s role in the world
  • How to write succinct brand proposals
  • How to put your brand strategy into action and drive business objectives

Course dates

  • 2nd July 2020
  • 5th November 2020
  • 11th March 2021

 

“Such great content +jam-packed full of practical info and insights” Amanda Davies, Light Purpose Living

“Very well structured and insightful. I learned a great deal and will definitely put it into practice” John Clarke

“Excellent course, very useful. Thank you!” Ali Golds, The Juno Project

“A full on day with great insights that made the day come alive. Great facilitation and knowledge. I’m more confident in developing this from my organisation.” Lakhvir Randhawa, Each Counselling

“Great course, packed full of useful information. Taking away a one page plan has been super useful!” Becky Lythgoe, Greenstream

“This is essential learning!” Ash Kotak, UK AIDS Memorial

Location

All our learning will be taking place in live online sessions until further notice.

Joining details will be emailed to you in the run up to the workshop.

Price

For this one day workshop, access to our speakers plus all course materials you pay:

Organisational turnover £1m + £159
Organisational turnover £500,000 – £1m £139
Organisational turnover £100,000 – £499,999 £119
Organisational turnover £50,000 – £99,999 £99
Organisational turnover less than £50,000 £79

Book now:

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you booking confirmation right away.

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).  

Book now

If you have any questions about the course or the booking process please contact SSE’s Marketing and Engagement Officer, Charlie Wright on 020 7089 9120 or email charlie.wright@sse.org.uk.

We prefer payment by card but if you do not have access to a payment card and would like to pay by invoice please email Charlie, charlie.wright@sse.org.uk. Please only request an invoice if absolutely necessary and if it is for an amount over £100.

How To Create An Authentic Mission-Led Brand Facilitator Holly Whelan

Holly Whelan, course facilitator

Holly Whelan has over 20 years' experience working in consumer, corporate and social marketing. She has managed several multi-billion dollar brands, including, Comfort, Flora, Persil and the Unilever corporate brand, and has a broad sector experience ranging from start-ups and social enterprise through to corporates and large global charities. In 2014, she co-founded her two companies Younger Lives Ltd and Younger Lives CIC which focus on lifestyle change for health and has a wide range of clients across both the public and private sector (including NHS, Health Education England, Unilever, Bupa, Cleveland Clinic and Axa). She is an honorary lecturer at Imperial College London, teaches at the School for Social Entrepreneurs, is a member of the Google Food Lab and the Bupa CMO network.