Developing a Fundraising Strategy

A workshop to help you create a fundraising strategy and improve your strategic decision-making

Developing a fundraising strategy

A strong fundraising strategy helps you to decide how to fund and sustain your work, prioritise different fundraising opportunities and make best use of your limited resources.  Developing an effective strategy requires a methodical approach, a sound knowledge of how fundraising works and an honest evaluation of organisation’s position.

This workshop will give you a comprehensive process for developing your own fundraising strategy, as well as a number of powerful decision-making techniques for wider use. We’ll start by explaining some vital foundation exercises that you should do before developing your fundraising strategy to articulate why fundraising is necessary, review your current performance and identify how to reach key fundraising audiences.

We’ll then show you how to evaluate and prioritise different fundraising activities, and set up your organisation for fundraising success. The workshop includes several group exercises and we’ll be sharing plenty of real-life charity examples along the way.

Developing Fundraising Strategy

Libby Brown, Leap East CIC

“A good balance of information from the trainers and activities. The trainers were extremely knowledgeable and created an informal, friendly environment”


10:00 am Arrival, registration & refreshments
10:20 am Introduction
10:45 am Group discussion: what are the biggest challenges when developing a fundraising strategy?
11:15 am Our unique fundraising strategy process
11:30 am Laying the foundations for your fundraising strategy
1:00 pm Lunch
2:00 pm Scoping & prioritising fundraising activities
3:45 pm Setting up for fundraising success
4.15 pm Questions and evaluation
4.45pm Close


“Very useful – I will go back and put this all into practise” Helen Wright, B3 Living

“Good coverage of the core topics” Kirsten Bayes, Reading Pride

“Very informative and will definitely help create a coherent fundraising strategy for our organisation” Maureen Hankins, Causeway Irish Housing Association

“I had a great time today. I learned so much” Douglas Anez, Nature Vibezzz


The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:


For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £149
Organisational turnover £500,000 – £1m £129
Organisation turnover £100,000 – £499,999 £109
Organisational turnover less than £100,000 £79
Developing a fundraising strategy picture

Claire Tarling, Dorset Advocacy

“Lots of information - worth the price and the journey!”

How to book

First, select the date you wish to attend below. You will be asked for your name, email address and telephone number.  Once you have entered these, select your price category and click ‘proceed to payment’.

You will be given the option to pay immediately online with a credit or debit card (make sure you have one to hand!), or you can select ‘pay by invoice’ and our finance team will be in touch with an invoice.

If you have any questions about the course or the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email

Book your place

For 2 Apr, 2019
For 6 Aug, 2019
For 19 Nov, 2019

Mike Zywina, course facilitator

Mike Zywina is an experienced fundraising consultant and Director of Lime Green Consulting. Mike Zywina is an experienced fundraising consultant and Director of Lime Green Consulting. Lime Green Consulting help ambitious charities and social enterprises to be more strategic, become more sustainable or access new funding - they provide a mix of strategic consultancy, hands-on fundraising support, training and mentoring. Mike was previously Fundraising Manager and a member of the Senior Management Team at Link Community Development, overseeing a thriving fundraising portfolio raising £600,000 per year.