Crowdfunding for Charities and Social Enterprises (online)

Learn how to achieve crowdfunding success

Crowdfunding workshop for social enterprises and charities

COVID-19 update

GOOD NEWS: this course and most our future workshops are still running but will now be held online. You will still benefit from expert-led, group learning with plenty of opportunities to interact and ask questions. You can book exactly as before, through the booking form at the bottom of this page.

The School for Social Entrepreneurs is here to support you. Reach out if you have any questions, charlie.wright@sse.org.uk

Book now

Why come on Crowdfunding For Charities and Social Enterprises?

We’ve all read about successful crowdfunding campaigns which have captured public imagination and raised an incredible amount of money in a short space of time. Crowdfunding has huge potential for charities and social enterprises – it offers a new and different way to raise vital funds, engage your existing supporter base and attract new donors.

However, it’s also more difficult and time-consuming than it looks. The reality is that fewer than 50% of crowdfunding campaigns are successful. So you need to plan every stage of your campaign carefully to ensure that you reach your target and achieve a good return on investment.

What we’ll cover on the course

Crowdfunding For Charities and Social Enterprises will walk you through all the key stages of a successful crowdfunding campaign. We’ll start with deciding whether crowdfunding is right for your organisation, then picking your project and platform and designing your campaign. We’ll cover how to launch your campaign with a splash, how to keep the momentum going if donations start to slow down, and how to follow up with people when it’s all over. We’ll also be looking at the bigger picture, including how to build an engaged audience and online community in the first place, and how to ensure crowdfunding fits in with your wider fundraising strategy.

Through a combination of insightful presentations, interactive exercises and real-life campaign examples, you’ll leave with a clear plan for running a successful crowdfunding campaign for your organisation, as well as a much stronger understanding of crowdfunding in general.

Outline agenda

The format for this and other workshops is subject to change to suit online format. We will still bring you interactive and valuable learning to support you and your projects.

10:00 Welcome & introduction
10:15 Group discussion

  • What do you think makes a successful crowdfunding campaign?
  • What’s your biggest concern about running a crowdfunding campaign?
10:35 Crowdfunding overview:

  • Types of crowdfunding
  • The potential and challenges for charities & social enterprises
  • The lifecycle of a typical campaign
  • Examples of successful campaigns
  • Is crowdfunding right for your organisation?
11:00 Preparing for a campaign – building your audience and online community
11:30 Designing your campaign:

  • Building your case for support
  • Setting key characteristics (target, risk level, donation amounts, rewards)
  • Choosing your platform
  • Preparing your content
13:00 Lunch
13:45 Running your campaign:

    • Sowing the seeds before you go live
    • Launching with a splash
    • Keeping people engaged
15:30 The bigger picture:

  • Following up on a successful crowdfunding campaign
  • Forecasting income & setting targets
16:30 Finish

 

Who delivers the course?

Mike Zywina has 10 years’ experience in the sector as a fundraiser, consultant, senior manager and trustee.​ Before setting up Lime Green Consulting in 2013, he was Fundraising Manager at an international development charity, overseeing a thriving fundraising portfolio raising over £600,000 per year.

Mike has a long and successful track record of working with charities and social enterprises to design fundraising campaigns, prepare funding bids and write fundraising strategies. He knows the right questions to ask to bring structure to your planning and draw out the best aspects of your work.

 

Megan Hann is renowned for her ability to build strong relationships with donors and funders, and is our go-to expert on crowdfunding and major donors.

She was previously the senior fundraiser at The Green Party for four years, where she oversaw their successful £236,000 crowdfunding campaign for the 2017 general election and secured their largest ever donation of £300,000 from a major donor.

Location

All our learning will be taking place in live online sessions until further notice.

Joining details will be emailed to you in the run up to the workshop.

Price

For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £159
Organisational turnover £500,000 – £1m £139
Organisational turnover £100,000 – £499,999 £119
Organisational turnover £50,000 – £99,999 £99
Organisational turnover less than £50,000 £79

 

Book now:

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you booking confirmation right away.

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).  

Book now

If you have any questions about the course or the booking process please contact SSE’s Marketing and Engagement Officer, Charlie Wright on 020 7089 9120 or email charlie.wright@sse.org.uk.

We prefer payment by card but if you do not have access to a payment card and would like to pay by invoice please email Charlie, charlie.wright@sse.org.uk. Please only request an invoice if absolutely necessary and if it is for an amount over £100.