Impact Storytelling

This workshop offers a practical and inspiring guide to help impact-led organisations uncover, shape and share the stories that drive action.

Whether you’re telling your founder story, pitching for funding, or amplifying the voices of your community — this course will help you communicate with greater clarity, authenticity and impact.

Designed for any organisation seeking to deliver and communicate impact, this interactive training is suitable for a range of experience levels — from those new to communications, to experienced professionals seeking a refresher.

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What you’ll get from this course:

• Clarity on why storytelling is crucial to your communications strategy — and how to do it effectively
• Hands-on practice with story frameworks and real examples from social enterprises
• Advice on storytelling for different contexts: fundraising, brand building, media, social media, and more
• A deep dive into ethical and responsible storytelling, and how to avoid common pitfalls
• A chance to sketch out your own founder, brand or beneficiary story with support from experts
• Tools and guidance for identifying your audiences and getting your story seen and heard

We’ll be covering:

• Why stories work: the science and psychology of storytelling
• What makes a good story? Key components and narrative frameworks
• Types of stories in social enterprise: from elevator pitches to press releases
• Storytelling for funding, investment, marketing, social media and community engagement
• The principles of solutions journalism and how to apply them
• Identifying your audience and crafting effective calls to action
• Responsible storytelling: ethics, representation, and real-life examples of what to do (and what to avoid)
• Useful tools and resources to support your communications long after the session ends

Who should attend

This course is ideal for:

• Communications officers and managers at social enterprises
• Solo entrepreneurs and founders
• Senior leaders responsible for comms or brand building
• Volunteers or board members involved in promoting your venture
• Anyone in the social enterprise sector looking to strengthen how they tell their impact story

Whether you’re just starting out or want a refresher with a social impact lens, this course is for you.

Timings

This course runs from 10:00 – 13:30.

Course facilitators

This workshop is delivered in partnership with Pioneers Post.

Julie Pybus is editor of Pioneers Post, as well as an editor and copywriter for social sector clients, with 25 years’ experience in this field. She trained as a magazine journalist, and her work has always been grounded in the principles of solutions journalism – exploring how society’s challenges can be tackled, sharing knowledge, and inspiring others to take action.

Anna Patton is associate editor and training lead at Pioneers Post, as well as a freelance writer and communications adviser for social purpose organisations. She is an accredited trainer of solutions journalism, and a fellow of the On Purpose programme.

Julie and Anna have worked together for many years to train social entrepreneurs, journalists and content creators in effective storytelling for social change.

About Pioneers Post

“Pioneers Post is the independent news network for the global impact community. Over two decades, we have established ourselves as the essential source of intelligence and insight for pioneers across the impact economy, from social entrepreneurs and impact investors, to changemakers working across business, civil society, philanthropy, government and public services. We are committed to ‘solutions-led’ journalism – and we’re a social enterprise ourselves, aiming to connect, challenge and inspire changemakers around the globe.

Our experienced journalists and editors run events and workshops to help social entrepreneurs, business leaders and impact investors to craft a strong story and ensure it is heard. We also provide training in solutions/impact journalism to media professionals and young storytellers.

All facilitators bring a unique mix of journalism, communications and lived experience in the social enterprise sector.”

Location

This workshop takes place live online via Zoom.
Joining details will be emailed to you in the run up to the workshop.

Book now:

Book now

Book your place immediately with a credit or debit card via Ticket Tailor. We’ll send you a booking confirmation and joining information right away (check your spam too).

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).

Please only request an invoice if absolutely necessary and if it is for an amount over £500.