In a nutshell…
- Founder: Pauline Jordan,
- Organisation: Hortic Therapy provides therapeutic gardening sessions to senior citizens and people living with dementia.
- SSE programme: Lloyds Bank and Bank of Scotland Social Entrepreneurs Start Up Programme 2015-16
- Business model: Revenue through the sale of gardening services to care homes
- SSE school: Hampshire
- Regions: Hampshire
In August 2014, Pauline Jordan visited her aunt. “She was living with dementia in a care home,” recalls Pauline, who worked as an NVQ assessor at the time. “Every time I’d visited her, she was either playing bingo or watching TV.”
Eager to break this cycle, Pauline asked the care home managers if she could organise a table-top gardening session. “I knew how therapeutic gardening was for me. When I’m in my garden, I feel so relaxed and revived,” explains Pauline.
They agreed, so the next time Pauline visited she brought some herbs – basil, mint and lemon balm – for the residents to plant mini gardens from. “We rubbed and smelt the herbs, talked about how we used them in cooking and medicinally,” recalls Pauline. “It went really well – the residents were stimulated and happy!”
Inspired, Pauline began looking for more ways to introduce gardening on her visits. She began bringing in trays, compost, plants and seeds. Sessions included making remembrance wreaths, planting hanging baskets, pressing flowers – and then one morning, everything changed.
“I was driving to work, listening to Chris Evans on the radio and he said, ‘love what you do and do what you love’ and I thought, what am I doing? So I handed my notice in! I had bills to pay and my daughters were still studying, but I thought, why not? I’ll give it a go!”
Seven months later Pauline joined the Lloyds Bank and Bank of Scotland Social Entrepreneurs Start Up Programme with her new business, Hortic Therapy. “It was great to meet people who were like-minded, who were a sounding board, that’s what I found the most powerful,” she says. “We just got on as a family – we laughed together, cried together, it was amazing to have that support.”
“we laughed together, cried together, it was amazing to have that support.”
Pauline says the course gave her the confidence and know-how to put together a business plan and she’s now in the process of registering Hortic Therapy as a community interest company – a common legal structure for social enterprise.
Hortic Therapy now visits 15 care homes a month where Pauline and her two volunteers help settle, stimulate and support the elderly residents.
Hortic Therapy now visits 15 care homes a month
“Some people think if you have dementia that’s the end of the world, but it’s not, there’s still plenty you can do. SSE helped me realise I was doing the right thing. It gave me the confidence I needed.”