Understand marketing basics
Discover how the 4Cs framework — Customer, Cost, Convenience, and Communication — applies to your social enterprise.
Identify and reach key audiences
Get clear on who your customers are, what they need, and which channels will help you connect with them most effectively.
Craft compelling messages
Learn to blend your commercial offer with your social mission using a simple Problem → Solution → Impact framework.
Build a practical comms plan
Leave with a realistic, low-cost 3-month plan covering your key audiences, channels, messages, and content rhythm.
About the workshop
Marketing your organisations means doing two things at once: reaching the people who will pay for your product or service, and communicating the mission that makes your work matter.
This practical, interactive workshop introduces the 4Cs marketing framework — Customer, Cost, Convenience, and Communication — and shows you how to apply it to a social enterprise context. You will explore how to define your target audience, price your offer in a way that reflects your value, make it easy for people to access what you do, and choose the right channels to get your message across.
You will also develop your core message using a simple Problem → Solution → Impact approach, before building a realistic 3-month communications plan you can put into action straight away.
Delivered online via Zoom, this workshop is led by our in-house expert facilitators.
By the end of this workshop you will have explored:
- The 4Cs framework and how it applies to social enterprises — Customer, Cost, Convenience, and Communication
- How to define your target audience and understand what motivates them
- The difference between your commercial message (what you offer) and your social message (why you exist) — and how to blend the two
- How to choose low-cost channels that match where your audience already is
- A Problem → Solution → Impact message framework for communicating your work clearly
- A simple 3-month communications plan template you can use immediately
By taking this workshop, you will be able to:
- Define clearly who your customers and beneficiaries are, and how they differ
- Communicate the value of your offer in a way that resonates with your audience
- Make it easier for people to find, access, and buy from your organisation
- Create a consistent, authentic communications approach across your chosen channels
- Balance your social mission with your commercial messaging confidently
- Leave with a realistic, actionable plan you can start using straight away
This workshop is designed to be hands-on, practical and concise. You will:
- Get stuck in — work through exercises and apply what you learn directly to your own organisation
- Learn the concepts — your facilitator introduces key frameworks and real-world examples
- Practise as you go — practice the concepts in written exercises while online. You don’t need to share with the group or facilitator but you can ask questions and share in the chat.
- Ask questions and get advice – there will be lots of opportunities for Q&A
This workshop takes place on Zoom. It is in a snappy interactive format that prioritises practicality and content over discussion. You will not be able to come on mic but will be able to ask questions via chat and get live feedback and advice.
- A copy of the presentation slides
- A 3-month communications plan template
- A list of free and low-cost tools to support your marketing, including Canva, Mailchimp, Meta Business Suite, and Google My Business
This is a 2 hour online workshop. Please check the timings on the individual dates when booking.
This workshop is open to anyone working in or running a social enterprise, charity, community business, or other impact-driven organisation.
You will get the most from this session if you are:
- At an early stage with your organisation and wanting to build a clear marketing approach
- Unsure how to communicate your mission alongside your products or services
- Looking for practical, low-cost ways to reach the right people
- Ready to leave with a plan you can act on straight away
No prior marketing experience is needed.
About the trainer
This workshop will be led by one of SSE’s specialist in-house facilitators. Each year, these facilitators deliver thousands of hours of learning and support to social enterprises across the UK. They draw on SSE’s long experience of working with funders big and small to help a diverse range of people strengthen their organisations and increase their impact.
Impact skills for anyone
Our workshops are designed for people looking to create impact, but anyone, anywhere can join.
15% off for Early Birds
A limited number of Early Bird tickets are available at a discount of 15% off.
Expert-led course
This course is delivered by one of our in-house specialists who deliver thousands of hours of learning to the impact sector every year.
Essential skills in a few hours
Strengthen yourself and your projects in just a couple of hours.
Feedback about SSE workshops
87 %
of people score 8/10 or above for quality of facilitation
84 %
of people score 7/10 or above for usefulness
758
Workshop places booked in 2025
FAQ
If you have any questions that are not answered here, please feel free to contact us.
Yes our shorter format workshops are recorded. Recordings are sent to all those registered, whether they attend or not.
Please note that not all of our workshops are recorded so check each individual workshop FAQ when booking.
Yes, we can offer any of our workshops or completely bespoke training on request. Please contact us to discuss the options.
You are very welcome to book for multiple people but each individual joining the workshop must be booked on to join, even if sharing a computer. You can select your number of tickets when you make your booking.
If you are booking for 3 or more people, feel free to contact us to enquire about a group discount.
Cancellations or booking changes can be made up until 7 days before the workshop. You may change the name of the person attending at any time but only one person can join the course per booking.
If you wish to make a change or cancellation please contact us and state the name of the workshop and email address used to make the booking.
This workshop takes place online via Zoom. Once you have booked your place you will receive joining instructions in your confirmation email and in reminders closer to the time of the workshop.
All currently available dates are listed in the Book now section. We run most of our workshops repeatedly throughout the year, so if you cannot see further dates, they may not have yet been scheduled. Subscribe to our newsletter at the bottom of the page to be kept up to date.
Please see our section on Prices.
At the School for Social Entrepreneurs (SSE), we back people with purpose. With practical learning that makes sense in the real world. With funding that grows as you grow. With mentors, peers and people who’ve been there and done it. We don’t care where you started. We care about where you’re going and the difference you want to make in your life, in your community, and in the world.
Find out more about SSE here.
You can see the times under the dates in the Book Now section. All the workshops are on London, UK time.
If you have a question that is not answered on this page, please feel free to contact us.
Prices
Select a date in the Book Now section to see prices. Please note:
- The price is based on your organisation’s total annual income, regardless of profit.
- Our pricing is designed to be as accessible as possible for people wanting to create impact at any scale.
- The prices you can see are already heavily discounted, particularly for smaller organisations.
- There are no additional discounts for not-for-profits or government organisations.
Early bird tickets
A limited number of Early Bird tickets are available at a discount of 15% off.
Group bookings
If you would like to make a booking for 3 or more places please contact us to get a price for a group discount.
Bespoke training and support
We have a range of options for delivering impactful training to your organisation or organisations you support. Get in touch to find out more.
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