Know who will pay for your work
Clarify your offer and ideal customer, so you’re targeting people who value (and can buy) what you provide.
Find new income streams
Generate ideas for unrestricted income and map routes to market, including partnerships and new channels.
Set targets and plan activity
Create realistic revenue goals and the key sales activities that will move you towards them.
Build your sales pipeline
Identify decision makers, prioritise opportunities and follow a simple sales process from first contact to close.
About the workshop
This interactive, practical workshop will help you boost traded income through stronger sales—supporting a more sustainable, less grant-dependent future.
You’ll work through the building blocks of an effective sales strategy, including mindset and confidence, your offer and target market, and setting revenue goals and targets. You’ll also explore how to reach your target audience, identify decision makers, build a pipeline and use a simple sales process to move opportunities forward.
- Identify your target markets and ideal customers (B2B or B2C)
- Spot new revenue streams and ways to generate unrestricted income
- Set practical revenue goals, sales targets and success measures
- Choose channels to reach and engage your audience (including partnerships)
- Map decision makers and build a traded income pipeline
- Use a simple sales process and techniques to prioritise and close
- Know who will pay you for what you do
- Engage new customers and partners
- Create a clear plan to increase traded income through sales activity
- Be less reliant on grants by strengthening unrestricted income
You’ll learn through short inputs, discussion and practical exercises. You’ll create or refine your ideal customer profile, set revenue targets, map pipeline channels and leave with a prioritised action plan you can implement straight away.
This workshop is delivered via Zoom.
- Session slides
- Worksheets and exercises used in the session (for example, customer profile and revenue target templates)
- Cashflow and forecast template
- Useful links and signposts shared by the trainer
This workshop runs 09:30am -12:30pm and is delivered online via Zoom.
For social entrepreneurs and people working in charities, community organisations and social enterprises who want to grow traded income. Useful if you’re looking to find new customers, build confidence in sales and create a practical plan to increase unrestricted income.
About the trainer
Joanna Sadie (Leapfrog) has over 22 years’ experience in sales, training, consultancy and recruitment. After 12 years in senior media and advertising sales roles, she founded Leapfrog in 2000. Since then, she has coached and trained SMEs across sectors including technology, marketing, media and non-profit to boost sales performance. Passionate and engaging, Joanna helps individuals and teams move from average to exceptional, unlocking their full potential.
Impact skills for anyone
Our workshops are designed for people looking to create impact, but anyone, anywhere can join.
15% off for Early Birds
A limited number of Early Bird tickets are available at a discount of 15% off.
Expert-led course
Jo Sadie is a sales and training specialist who with over 20 years experience helping SMEs and not-for-profits boost sales.
Essential skills in a few hours
Strengthen yourself and your projects in half a day. Take part in discussions and exercises. Come away with practical actions.
Feedback about SSE workshops
87 %
of people score 8/10 or above for quality of facilitation
84 %
of people score 7/10 or above for usefulness
758
Workshop places booked in 2025
FAQ
If you have any questions that are not answered here, please feel free to contact us.
Yes, we can offer any of our workshops or completely bespoke training on request. Please contact us to discuss the options.
You are very welcome to book for multiple people but each individual joining the workshop must be booked on to join, even if sharing a computer. You can select your number of tickets when you make your booking.
If you are booking for 3 or more people, feel free to contact us to enquire about a group discount.
Cancellations or booking changes can be made up until 7 days before the workshop. You may change the name of the person attending at any time but only one person can join the course per booking.
If you wish to make a change or cancellation please contact us and state the name of the workshop and email address used to make the booking.
This workshop takes place online via Zoom. Once you have booked your place you will receive joining instructions in your confirmation email and in reminders closer to the time of the workshop.
All currently available dates are listed in the Book now section. We run most of our workshops repeatedly throughout the year, so if you cannot see further dates, they may not have yet been scheduled. Subscribe to our newsletter at the bottom of the page to be kept up to date.
We do not record all our workshops as they are interactive workshops and watching back a recording does not provide the value of taking part live. It also allows people to speak more freely when taking part in discussions within the workshop.
Please see our section on Prices.
At the School for Social Entrepreneurs (SSE), we back people with purpose. With practical learning that makes sense in the real world. With funding that grows as you grow. With mentors, peers and people who’ve been there and done it. We don’t care where you started. We care about where you’re going and the difference you want to make in your life, in your community, and in the world.
Find out more about SSE here.
You can see the times under the dates in the Book Now section. All the workshops are on London, UK time.
If you have a question that is not answered on this page, please feel free to contact us.
Prices
Select a date in the Book Now section to see prices. Please note:
- The price is based on your organisation’s total annual income, regardless of profit.
- Our pricing is designed to be as accessible as possible for people wanting to create impact at any scale.
- The prices you can see are already heavily discounted, particularly for smaller organisations.
- There are no additional discounts for not-for-profits or government organisations.
Early bird tickets
A limited number of Early Bird tickets are available at a discount of 15% off.
Group bookings
If you would like to make a booking for 3 or more places please contact us to get a price for a group discount.
Bespoke training and support
We have a range of options for delivering impactful training to your organisation or organisations you support. Get in touch to find out more.
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