Videos & webinars

Getting cash for a start up

SSE CEO Alastair Wilson explains a simple but powerful approach to securing early‑stage funding. Reflecting on his own mistakes as a new founder, he explains how he used to spend entire meetings enthusiastically pitching his idea, only to realise that this left no space for funders to engage.

Alastair describes the shift that changed everything: explain your idea in two minutes, then stop talking and start listening. By asking experienced people, “Why won’t this work?”, he gathered the objections that really mattered—lack of track record, missing evidence, untested assumptions—and used them as a roadmap to strengthen his proposal. Returning later with solutions to each concern built trust and opened the door to investment.

His message is clear: funding comes not from talking more, but from creating space for others to contribute, challenge, and ultimately support your idea.

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