About the programme

Develop your community business through a specialist programme of support.

With a group of others like you, you will learn from the experts, and each other, to grow your community business. You will also receive a Match Trading™ Grant that combined with the learning programme will support you to develop trading income streams and build a resilient community business.

What you get on the programme:

  • Learning and development programme
  • Match Trading™ Grant of up to £4,000
  • Ready-made network of others like you
  • Expert insights
  • Peer-to-peer learning
  • Join our community of 3k+ SSE fellows
The audience at the Mission Economy Summit. Photo taken from the back of the room, looking towards the speakers

Learning & development

You will come together with seasoned experts, our experienced facilitators and other community business leaders to develop skills to build strong community businesses.

You develop skills to:

  • Generate income to be invested in your community through trading.
  • Create a resilient, growing community business.
  • Adapt to changes in external environments.
  • Develop emotional resourcefulness.
  • Build and benefit from new networks.
  • Positively impact your community.

SSE’s learning programmes are very different to traditional teaching. We’re not about essays and academia so expect to try new approaches and learn through doing. 

  • Community business leaders and experts share their experiences, challenges, methods and insights. 
  • Your group is a ready-made support network who you will help you realise your ambitions. 
  • Specialist facilitators create space for people to share, collaborate and develop.
  • Coaching sets help you take the actions needed to overcome challenges.

  • Engaging with your local community 
  • Developing the link between your trading and your impact goals 
  • Growing your business and enterprise skills  
  • Testing and refining your marketing skills and growing your customer base 
  • Financial resilience and sustainability 
  • Planning and management 
  • Confidence-building, adaptability and emotional resourcefulness 
  • Improving your leadership skills 
  • Developing your networks 

The programme is open to community businesses anywhere in England. Some sessions will take place online and some in-person. There will be a cohort in each of these locations. When you apply you can choose which cohort you would like to join:

  • Midlands
  • North West
  • South East
  • South West

Connect and grow with others like you. Share your burdens, help each other stimulate ideas and overcome challenges.

We bring people together who are at similar stages of their community business journey because the support, insight and connections that can be gained from the group has proved invaluable on all the courses we have been running for the last 25+ years. 

A person presents during a workshop to a group of engaged people.

Match Trading™ Grant up to £4k

Your organisation will also receive a Match Trading grant of up to £4,000. This grant is designed to challenge you to grow your trading income. Match Trading has been proven to increase trading income and boost an organisations’ resilience. To claim the full grant, you will need to show that your trading income has increased by £4,000 over the year.

Your grant can be used flexibly, helping you to attend the programme and to put your learning into practice by developing your trading and community business.

  • You receive £800 at the start of the programme.
  • When you increase your trading compared with the previous year we increase your grant up to £4,000.
  • Income is measured each quarter and paid in instalments of up to £800.

  • if you increase your income from trading by £3,000 then we give you £3,000.
  • if you increase your income from trading by £4,000 then we give you £4,000.
  • if you increase your income from trading by £5,000 then we give you £4,000.

Learn more about Match Trading here.

Some grants may be administered Voice 4 Change England.

Who can apply

Your organisation must be:

  • A community business or committed to and working towards being a community business (see below)
  • Based in England
  • Planning on starting or growing the income it makes from trading
  • Be at an earlier stage (see below)
  • Be for public benefit rather than private benefit (see FAQ)

We particularly welcome organisations led by and for Black and racially minoritised communities, deaf and disabled people, women, LGBTQ+ communities, and those in economically disadvantaged areas.

  • Locally rooted
    It should be based within a defined geographical area (e.g. a village or town, or a ward, or borough). If you are working with a specific community of benefit, e.g. ex-service personnel or disabled people, then you may be working with a larger geographical area, such as across several boroughs, or a region. The programme prioritises organisations with a strong, local, geographic tie. Applications from organisations serving a dispersed community of interest will still be considered, but they should be able to demonstrate the reason why their work spans a wider geographic area.
  • Accountable to the local community
    It must demonstrate that the local community is involved in planning and supporting the community business, as well as simply using its services.
  • Trading for the benefit of the local community
    It must be trading or planning to trade with profits reinvested in the community or to support activity in the community.
  • Making a broad community impact
    It must either be working with a broad section of the community or have a specific focus on a particular group, e.g. people from minoritized ethnicities or disabled people, in the local community.

When we assess “early stage” businesses, we look for the following indicators:   

  • Your organisation has been registered for less than 5 years and you need help to develop your business model and grow your trading.
  • You are likely to currently have few or no paid staff.   
  • You are likely to have an income of less than £100,000 per year (see FAQ for more details).

There is some flexibility in this so please contact us to clarify whether or not you are eligible.

Our impact

All programme participants in 2024-2025

43 %

Average growth in a participants skills

38 %

Increase in traded income for recipients of Match Trading Grants

806000

Beneficiaries reached by participants

About Trading for Good

Trading For Good is a five-year project, delivered by the School for Social Entrepreneurs with support from Power to Change and The Dulverton Trust, in partnership with The National Lottery Community Fund – the largest community funder in the UK. Thanks to National Lottery players, almost £5 million has been awarded to provide funding, education and support to more than 650 social entrepreneurs and community businesses across England. The programme will equip participants with the knowledge, skills, and confidence to develop and grow projects that tackle social and environmental challenges.  

Frequently asked questions

When you come on the programme you must have a formal organisation in place, which has a constitution or governing document. We expect this to include a social purpose, a requirement that most of its profits will be returned for social purposes, and an asset lock. You could be a charity (including a charitable company, a CIO or an unincorporated charity), a CIC, or another form of not-for-profit or partial profit-making organisation. Our terms and conditions also restrict payment of dividends during the programme. 

If you don’t have this structure quite yet, but are working on it, then you can still apply, but you will need to have some type of formal governing document to take up a place on the programme. We can discuss this with you during the application process.  

We mean all income, including grants, donations and trading income. Don’t include loans or equity investments.  

The income level is a guide for who might be at the right stage for this programme. We are really looking for people who are growing their trading and want to grow. 

There may be some exceptions to the £100,000 limit. If you have recently had a large grant that will be spent this year, or other unusual income, then talk to us about that. We are really looking for organisations who are right for this level of programme and we will consider exceptional cases, if we feel the programme would work well for you. However, we are very unlikely to consider large or well-established organisations with significant income for this programme.  

You can apply if you have attended previous SSE programmes and have applied to SSE before. You can also apply if you are on a current SSE programme which ends before 1st April 2026.

We are keen tenable people with disabilities and other access issues, to join our programmes. There is a separate small fund held by SSE to enable students who have particular needs to access the programme. This will be agreed on an individual basis. If you have specific needs and are concerned about this, please contact [email protected] to discuss. 

If you work with children or adults in vulnerable situations, you will be required to provide us with your safeguarding policy, which includes getting enhanced checks for people who require them.  

Previous participants have included people who have criminal convictions, some of whom have used their experience to make a difference to the lives of ex-offenders. You do not need to let us know about previous convictions unless they are relevant to your application. 

If you have unspent convictions for fraud or convictions which may affect your ability to run your project, including working with children, young people or adults who are vulnerable, you must let us know. We may undertake checks during the course of the application assessment. 

You are welcome to apply if you have previously had training and support from SSE. However, we cannot accept applications from anyone who will be on another programme with SSE that lasts more than 6 months and continues beyond the start of this programme.

We cannot accept applications from people who are staff or trustees of SSE. If you have a close connection with SSE or any of the funders of this programme or any staff, or trustees of these organisations, then please contact us before making an application.  

As a charity we can only support work that is for the public benefit, and not for private gain. We cannot support “non-incidental” private benefit. You can pay yourself and others a salary or fees for work you are doing for your project, as this is part of the work of your project. You can also pay yourselves or others rent or fees for work undertaken for your project, as long as this is at market or below market levels.  

If you have shareholders, you will not be able to pay dividends to private individuals during the course of the programme, though you may agree with us to pay yourself a dividend in lieu of salary. You should not use our grant for work not connected to your project, or to pay ex-gratia payments, fines or for entertainment for individuals which should be declared for tax purposes. 

The programme is open to community businesses anywhere in England. Some sessions will take place online and some in-person. There will be a cohort in each of these locations. When you apply you can choose which cohort you would like to join:

  • Midlands
  • North West
  • South East
  • South West

Register your interest

Register interest here and we will send you links to the guidance notes, application form and info sessions. Please note, registering interest does not constitute an application.

Latest news & resources

The cover of a report, reading Match Trading and the Behaviours of Community Businesses and Social Enterprises
13 March, 2026
  • News
  • Uncategorized

LSE study finds Match Trading helps social ventures grow while staying true to their mission

A new study by the LSE has found that Match Trading™ helps social ventures grow income, build stronger organisations and stay focused on their social purpose.

A room full of people standing and chatting at the Mission Economy Summit 2025
2 February, 2026
  • News
  • News

The Mission Economy Summit is returning!

Secure your place for Mission Economy Summit, Thu 5 March at Rich Mix, London. One day to build resilience: funding, social investment, wellbeing, crisis leadership, EDI, community power and more.

Annie Francis
1 February, 2026
  • Videos & webinars
  • Build specific skills

Witness session: Adapting to change

Annie Francis, founder of Independent Midwives, explains how shifting strategy helped Neighbourhood Midwives prove how their model works.

Register your interest