Third Sector Digital Leaders

“The best training I’ve ever done. Thank you for such a thought provoking and entertaining four days”

Third Sector Digital Leaders
Currently there are no dates available for this course

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The School for Social Entrepreneurs and Zoe Amar Communications have partnered to deliver ‘Third Sector Digital Leaders’ a digital leadership skills training programme for the leaders and senior management of charities and social enterprises.

The next course takes place over four days in May and June 2020. You will learn how to implement a digital strategy that will in turn enable you to achieve your organisation’s wider strategic goals.


Many CEOs, trustees and senior non-profit leaders are aware of the need to engage with digital but are struggling to do so. There are few resources which can help them understand how digital fits into organisational strategy and how to identify risks and opportunities – Third Sector Digital Leaders aims to fill this gap. The course will:

  • Help charity and social enterprise leaders to develop digital skills which will make their organisations more visible and fit for purpose in the digital age, generating more income and strengthening relationships with key audiences
  • Give charity and social enterprise leaders an understanding of key areas of digital and how they integrate into organisational strategy and governance
  • Arm the leaders of charities and social enterprises with the right digital skills help them to develop a more entrepreneurial, agile approach which will further their careers
  • Encourage leaders to learn from each other and from speakers outside the sector, exposing them to cutting edge insights and building their confidence


Who should attend the course?

  • CEOs, trustees and directors at social enterprises
  • CEOs, trustees and directors at charities
  • Heads of digital at social enterprises and charities on a career path to more senior digital roles


Course Timetable

Please be aware course format may be subject to change as we bring all our learning online in response to COVID-19. Updates will be given accordingly.

Day 1           Session 1: Understanding the context

  • Why: delegates will gain headline insights into  how their charity is performing in digital, what stage they are at in their digital leadership journey and how they compare to the rest of the sector.Why: delegates will understand how to manage organisational change in digital, what success looks like at each key stage, how to develop digital skills across the organisationSession 2: Organisational change and people
  • Why: delegates will understand how to manage organisational change in digital, what success looks like at each key stage, how to develop digital skills across the organisation
Day 2           Session 3: User insights

  • Why: delegates will develop their confidence in understanding users, how to gain user insights and data on a budget, and how to redesign what their charities do accordinglySession 4: Creating a digital strategy
  • Why: delegates will be able to develop a digital strategy and understand how to execute it. Delegates will be presenting their strategy on the final day of the course.
Day 3           Session 5: Fundraising, business development and partnerships

  • Why: delegates will learn how to improve sustainability by developing and increasing digital fundraising, and how to use online channels for business development and growing partnerships.

          Session 6: When digital goes wrong: managing risk

  • Why: delegates will understand how to identify and manage the multiple risks in digital, how to monitor them and create a shared understanding across the organisation.
Day 4            Session 7: The future of work

  • Why: delegates will gain insights into key trends eg artificial intelligence, machine learning, ethical design. They will also look at how digital is changing the workforce

          Session 8: Presenting your digital strategy

  • Why: consolidate learning by developing a digital strategy which you can take back to your organisation.


Who will you hear from?

Speakers will come from a range of organisations across both for profit and not-for-profit sectors. Speakers on the previous course included:

  • Graeme Manuel-Jones, Digital Communications Manager, Diabetes UK
  • Helen Thomas-Fox, Senior Digital Manager, CLIC Sargent
  • Kai Adams, Partner, Charities and Social Enterprise Practice, Green Park
  • Chloe Stables, External Relations Manager, NCVO
  • Jo Wolfe, Managing Director, Reason Digital
  • Matt Collins, Director, Platypus Digital
  • Claire Reynolds, Head of Digital, Alzheimer’s Society
  • Amanda Neylon, former Head of Digital, Macmillan Cancer Support
  • Paul Thomas, Senior Manager National Communications, Grant Thornton
  • Dominic Campbell, Director, FutureGov

What do participants say?

“One of the most informative and interesting courses I have attended. Would highly recommend to anyone working in the sector. Content was tailored really well to different sizes of organisation and delegates working at various levels. I have lots of practical ideas to take back with me.” Lucy Willoughby, Family Links.

“The structure and pace of the course was well balanced and we were lucky to have so many inspirational speakers.” Rhodri Jones, Wales Council for Voluntary Action.

“A good chance to hear from leading practitioners and to network with others facing similar issues” Kirsten Bayes, Reading Pride.

“Really well organised. Great speakers, good range of topics and lovely facilitators.” Caroline Dobbing, Helpage International.

“Speakers excellent and facilitators very good too. I have picked up so much.” Kitty Fong, Family Links.

“A really useful and crucial course. This is one of the biggest areas for CEOs in the 3rd Sector.” Simon Hopkins, Turn2Us.

“Excellent, relevant speakers. Lots of insights that resonate and full of tips, tricks and know how from those who are doing it. The price compared to a conference is very good due to the speaker quality and relevance”. Clive Gardiner, RNIB.

“This course was amazing, a real transformational learning experience. Really practical and useful and will frame our whole approach to digital. Looks like good value before the course, with hindsight becomes exceptional value”. Tracey Franklin, Inspire.

“I would thoroughly recommend this course to anyone, no matter your skill level. For seasoned digital personnel it will get to think in different ways and update you, for those at the beginning of their digital journey it will inspire you”. Adam O’Riley, The Nurture Group Network.

“Really well-structured and facilitated with excellent speakers. This course is a must for anyone leading digital transformation in their organisation”. Sarah Inge Parker, Trust for Oxfordshire’s Environment.

“The best training I’ve ever done. Thank you for such a thought provoking and entertaining four days”. Georgina Pope, Liberty.

“We are just about to start a digital transformation at Bridges. This course has helped me identify what we should do and how we should do it.” Chrissy Stonebridge, Bridges Self Management

“This course has been invaluable and we will definitely be working towards the development of a digital strategy to encompass the learning from this course” Michelle Martin, Volunteers Greenwich

“The course was an open and honest look at digital leadership with a group of well respected, intelligent and articulate digital leaders. Just having the space to ask them questions was brilliant” James Barker, NSPCC

“The range of perspectives the speakers brought provided some great insights and real substance to the learning opportunity” Luke Mallett, Clic Sargent

Location and price

All our learning will be taking place in live online sessions until further notice.

Joining details will be emailed to you in the run up to the workshop.

For this four day course plus all course materials you pay:

  • Standard ticket £550


The course runs over four days: 14th + 15th May and 9th + 10th June 2020. All days run from 10:30am – 4:30pm.

Book now

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you a booking confirmation right away (check your spam too).

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).  

Book now


If you have any questions about the course or the booking process please contact SSE’s sales and marketing manager, David McGlashan on 020 7089 9120 or email

We prefer payment by card but if you do not have access to a payment card and would like to pay by invoice please email David, Please only request an invoice if absolutely necessary and if it is for an amount over £100.


Zoe Amar, course facilitator

Zoe Amar, course facilitator

Zoe Amar MCIM is the founder and director of Zoe Amar Communications, a charity marketing and digital communications consultancy. She advises non-profits regularly about social media and her clients have included ActionAid, Crimestoppers, Macmillan and Family Lives.