Negotiation Skills and Pricing

Deciding how to price a product and service can be challenging when running your own organisation.  This can be made more challenging if you are also being asked to negotiate with prospective clients or suppliers.  Negotiating effectively will lead to more successful and profitable agreements, contracts and outcomes. This practical course will improve confidence and self awareness around setting prices plus will help you to plan effectively for more formal negotiations to ensure a win-win outcome.

The course runs from 9.30am – 3.00pm.

What you’ll learn on this course

The Opening – planning and preparation

  • Setting pricing and negotiation objectives
  • The principles of how to price a product or service
  • Practical tools and techniques for planning a negotiation
  • Focus on your pricing strategies
  •  Setting ambitious goals

Negotiation Styles & Approach

  • Key approaches to negotiation
  • Understanding different negotiation styles
  • Dealing with ‘difficult’ negotiators
  •  The importance of communication – how it effects negotiation

Negotiation Strategy

  • Using and trading variables and concessions to protect price
  • “Power” and Mindset in negotiation – techniques to stay in control and dealing with under-hand tactics
  •  Situations to avoid – maintaining progress through difficult negotiations
  •  Closing the deal – “seize the moment!”

Practical exercises and examples will be used throughout the course to help embed theory.


All our learning will be taking place in live online sessions until further notice. Joining details will be emailed to you in the run up to the workshop.


  • 5th October 2023
  • 22nd February 2024
  • 30th April 2024

What do participants say?

“Very detailed and thorough – really great at making me think reflectively about negotiation” Robert Walker, Fellwalkers

“Very engaging and interactive. Extremely valuable for negotiation in personal and professional settings” Sheena Lahren, Lively Minds


For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £169
Organisational turnover £500,000 – £1m £149
Organisation turnover £100,000 – £499,999 £129
Organisation turnover £50,000 – £99,999 £109
Organisational turnover less than £100,000 £89

Cancellation policy

We will provide a full refund if you are unable to make it to a course / workshop and provide at least 7 days’ notice. Within 7 days, we are unable to provide a refund however you are able to send a substitute delegate.

How to book your place

You can choose to pay by credit / debit card or you can request to pay by invoice. In both cases, you will be redirected to a booking form that we need you to complete.

If you have any questions about the course or the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email [email protected].

Book now

Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you a booking confirmation right away (check your spam too).

Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).  

If you have any questions about the course or the booking process please contact SSE’s sales and marketing manager, David McGlashan, on 020 7089 9120 or email [email protected].

Book now

We prefer payment by card but if you do not have access to a payment card and would like to pay by invoice please email David, [email protected]. Please only request an invoice if absolutely necessary and if it is for an amount over £100.

Joanna Sadie

Joanna Sadie, course facilitator

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions. In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients. Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.