Negotiating is an essential business and personal skill. Negotiating effectively will lead to more successful and profitable agreements, contracts and outcomes. This practical course will improve confidence and self awareness plus the ability to plan effectively for more formal negotiations to ensure a win-win outcome.

What you’ll learn on this course

The Opening – planning and preparation

  • Setting objectives
  • Practical tools and techniques for planning a negotiation
  • Focus on your pricing strategies
  •  Setting ambitious goals

Negotiation Styles & Approach

  • Key approaches to negotiation
  • Understanding different negotiation styles
  • Dealing with ‘difficult’negotiators
  •  The importance of communication – how it effects negotiation

Negotiation Strategy

  • Using and trading variables and concessions to protect price
  • “Power” and Mindset in negotiation – techniques to stay in control and dealing with under-hand tactics
  •  Situations to avoid – maintaining progress through difficult negotiations
  •  Closing the deal – “seize the moment!”

Practical exercises and examples will be used throughout the course to help embed theory.


The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:

What do participants say?

“Very detailed and thorough – really great at making me think reflectively about negotiation” Robert Walker, Fellwalkers

“Very engaging and interactive. Extremely valuable for negotiation in personal and professional settings” Sheena Lahren, Lively Minds


For this one day workshop  plus all course materials you pay:

Organisational turnover £1m + £149
Organisational turnover £500,000 – £1m £129
Organisation turnover £100,000 – £499,999 £109
Organisational turnover less than £100,000 £79

Cancellation policy

We will provide a full refund if you are unable to make it to a course / workshop and provide at least 7 days’ notice. Within 7 days, we are unable to provide a refund however you are able to send a substitute delegate.

How to book

First select one of the dates below. You will be asked for your name, email address and telephone number.  Once you have entered these, select your price category and click ‘proceed to payment’.

You will be given the option to pay immediately online with a credit or debit card (make sure you have one to hand!), or you can select ‘pay by invoice’ and our finance team will be in touch with an invoice.

If you have any questions about or issues with the booking process please contact SSE’s Sales and Marketing Manager David McGlashan on 020 7089 9120 or email

Your data 

We may share the information that you provide when booking this course with external speakers and course facilitators to assist with the planning and delivery of the programme. For more information, please see our data protection policy.

Book your place

For 21 Oct, 2019
Joanna Sadie

Joanna Sadie, course facilitator

Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions. In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients. Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.